主讲人：Prof. Arie Maharshak, President of
Prof. Maharshak has held senior R&D and Marketing positions in a leading Israeli high-tech company, once worked as a research scholar with the Aeronautics & Astronautics Advanced Robotics Laboratory at Stanford University, co-founded the ‘Israeli Tele-Working Association’, and received ‘The Israeli Television Award for Innovation & Creativity’.
A hi-tech entrepreneur, Prof. Maharshak is active in new product development and holds 12 patents. He has published more than 40 papers in academic journals and conference proceedings.
Prof. Maharshak's research interests include: marketing philosophy and its implications for business’s orientation; the interpretation of marketing messages across realities; the ‘Naïve Concept’ as a conceptual barrier.
This seminar deals with the notion of competitive advantage in the global market.
1. To introduce the principles of marketing, applicable to both the local and the global markets with elaboration on the latter– competition in the global market and certain industries leading in international markets in a number of specific countries (the core of the seminar).
2. To explore, based on the general idea of advantage, and competitive advantage in particular, how competitive advantage rests upon the ability of a specific industrial sector to achieve a high rate of productivity.
3. To identify the conditions required for an industry to be productive and focus on case studies from leading industries around the world, and from Israel in particular.